Business Development, Marketing, and Relationship Intelligence
The AEC industry is rooted in relationships. Clients often award high-profile projects based on how well they know and trust a firm. Thus, Client Relationship Management (CRM) is a critical element of an AEC company’s overall strategy. CRM represents a new way to track and engage with your clients - get a 360-degree view of clients, leverage insights to provide differentiated services and support, and increase client engagement and satisfaction.
aec360 engage provides a comprehensive view of interactions allowing you to manage relationships with clients and partners, follow-up on leads, and prepare timely proposals. Tailor-made for the AEC industry, it offers dynamic dashboards for insights, email marketing, activity tracking, lead conversions to opportunities and more, helping you to effectively communicate and maintain relationships. The solution automatically harvests data from key business systems – Outlook, Office 365, ERP software and other data sources (HR/ eMarketing platforms) to create connections throughout your firm. While AI algorithms score your relationship strengths and weaknesses, Relationship Intelligence turns this data into actionable insights that your team can use to strengthen relationships, adapt pursuit strategies, and win more business.